Red Leather, Yellow Leather ... get it?
Maybe you don't ... that's okay. To explain, often times when speakers or actors warm up prior to a presentation or show, they say "red leather, yellow leather, yellow leather, red leather" to loosen up their mouths. Try it! "Unique New York, New York unique" is another popular one. The point is to practice articulation and prepare the jaw to enunciate. Articulation is key and can make or break a presentation, a campaign, a story ... you have to be understood to make an impact. Also, I thought "Yellow Leather" would make for really fun branding. Eventually, I'd like an office with a big yellow leather couch and "Yellow Leather" scrawled in neon lights above it. #dreams